Inside Ather’s plan to go mainstream | Deep Drive Podcast | Autocar India

Ather is entering a new phase of growth, with its new scooter, the Konarc, new EL platform, a new manufacturing plant and a growing product portfolio aimed at taking the brand into the mainstream. Rishaad Mody - Bikes Editor, Autocar India - and Ketan Thakkar - Editor, Autocar Professional - discuss Ather’s strategy, the significance of its new platform and plant, and what this means for its ambitions in India on this edition of the Autocar Deep Drive Podcast powered by Kotak Mahindra Prime. Views expressed in this podcast belong solely to the speakers.