AI Is Making Companies Better Informed — and Worse at Deciding

Gia Laudi explains why AI can make a company better informed and worse at deciding, how endless AI-generated insights create “strategic quicksand,” and why the hardest thing for teams now is not finding more options — it’s deciding which ones should never make the table. Gia has spent roughly 25 years in marketing, including around 15 years working with tech and SaaS companies. Today she runs Customer Led, where she helps B2B and product-led companies make better decisions about positioning, customer research, product growth and go-to-market strategy by understanding why customers actually buy. <...