So I'm sure you all know Schwab definitely isn't the first traditional company to do this, and it's definitely not going to be the last, but it's still a meaningful one.
They have tens of millions of accounts and trillions in assets under management.
For years, the story has been crypto still early, still fringe, still mostly people who are willing to figure out exchanges and wallets.
And every time a big brokerage, a big bank, or a big asset manager adds it, that story gets a little bit weaker.
This is how things go mainstream.
Not one dramatic announcement, but with a series of smaller ones that make the old way of doing things feel increasingly optional.
First it was the ETFs, then a few brokerages, then more, then the ability to transfer in and out, then more coins, then it just becomes one of the things that you can do with money.
So the question isn't really, is Schwab important by itself? The question is, what happens to crypto if this pattern continues? Now, a few of the effects are pretty clear already, right? More people can get in with less friction.
So I'm sure you all know Schwab definitely isn't the first traditional company to do this, and it's definitely not going to be the last, but it's still a meaningful one.
They have tens of millions of accounts and trillions in assets under management.
For years, the story has been crypto still early, still fringe, still mostly people who are willing to figure out exchanges and wallets.
And every time a big brokerage, a big bank, or a big asset manager adds it, that story gets a little bit weaker.
This is how things go mainstream.
Not one dramatic announcement, but with a series of smaller ones that make the old way of doing things feel increasingly optional.
First it was the ETFs, then a few brokerages, then more, then the ability to transfer in and out, then more coins, then it just becomes one of the things that you can do with money.
So the question isn't really, is Schwab important by itself? The question is, what happens to crypto if this pattern continues? Now, a few of the effects are pretty clear already, right? More people can get in with less friction.
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