Direct-to-Consumer Seafood: Scaling a Nationwide Lobster Business with Mark Murrell

In this episode of **The Growth Class**, host **Phil Masiello** interviews **Mark Murrell**, Founder and CEO of Get Maine Lobster.  Mark shares how he turned his childhood connection to Maine seafood into a nationwide direct-to-consumer ecommerce business, building a brand around premium seafood, exceptional customer service, and reliable delivery of perishable products.  He explains how he initially leveraged Groupon and other marketplace platforms to validate demand, understand customer behavior, and build a loyal customer base before expanding into CRM, email marketing, and paid advertising.  The conversation explores the operational complexities of shipping live seafood nationwide, managing fulfillment schedules, negotiating better shipping rates, and using technology to anticipate logistics challenges. Mark also shares his approach to measuring marketing performance through overall ROAS and new customer acquisition costs rather than evaluating channels in isolation, the growing importance of founder-led creative in paid advertising, and why authentic content continues to outperform AI-generated marketing for consumer brands.  They also discuss the opportunities and challenges of live selling, brand partnerships, and adapting ecommerce strategies to changing consumer behavior.  Get Maine Lobster website: https://getmainelobster.com Support the show There are a lot of  "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll. They’re just regurgitating what they read in someone else’s book. That’s not me.  I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all. And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.  We don’t just advise — **we execute.** We write the playbook. So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place. This show is **real strategies, real tactics, and real talk.** https://www.facebook.com/philmasiello https://www.instagram.com/philmasiello/ https://www.tiktok.com/@philmasiello https://www.linkedin.com/in/phil-masiello/ https://www.youtube.com/@philmasiello #StartupGrowth #EcommerceTips  #ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth