Timmy, Johnny & Spike | Ep. 298

The question you should be asking, I think, as a game designer, as a marketer is, can I ensure that the player has a good experience even if they lose? That's a far better place to be in, where even if they lose, they enjoy themselves.

And that's the far better place to be as a game designer, rather than saying, what should the win percentage be? Because the reality is, if they lose the game, they might not ever play your game again.

Hey everybody and welcome to another awesome episode of Crowdfunding Nerds.

I'm your host Andrew Lowen and I'm joined as always by Sean and today we're going to be talking about psychographic profiles of gamers.

And this is kind of really something that will help you decide how to market your product, what type of gamers you appeal or your product appeals to.

And then even beyond that, how to design your thing so that it appeals to the right people.

Because a lot of the time, people take the shortcut, which I actually think is a good one, makes things simple, where you say, I'm just going to make this game for people like me.

And that's a good starting point.

But you really need to try to understand, who are you? Why do you like this game? What are the common threads among others that like this in addition to you? Because the things that others like are not going to be all the same things that you like, even though there's going to be some overlap.

And I actually found this out when working on my own projects that there were so – and even the way that people – you know talk about the things that i liked they use their own like the like i'll say i have like a very elevated i know the mechanics of my product my game and and whatever and i talk about it in a certain way versus other people use like the common language of the people when they're trying to to explain what something is and it's just it's really important to understand right and um so that's what we're going to be talking about today inspired by you sean right

Yeah, I listened to a podcast and I was talking about this and I figured we could return to it.

I think we've spoken about it in the past, but to actually do a dedicated episode on these different profiles and then how they relate to both game development, but then also your marketing messaging.

I think that's important because if you can kind of think about your really narrow down that key demographic of people you're trying to reach and how do you talk to them in a way that's meaningful that will drive user action.

So that's sort of what we're going to be outlining today.