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Crossing Thin Ice

Crossing Thin Ice

Six Time Zones of Risk Management

Jun 16, 2026 · 19 min · 11 segments

I used to think a great ERM program just meant strict discipline. Now I know the best CROs have an ERM playbook with multiple sets of plays and sometimes they are calling audibles, changing the ERM…

I used to think a great ERM program just meant strict discipline. Now I know the best CROs have an ERM playbook with multiple sets of plays and sometimes they are calling audibles, changing the ERM play at the last moment. Most companies run their business using a single ERM playbook—until a crisis hits. Today we address 6 distinct "time zones" and explain how you actually need different playbooks for each.

I used to think a great ERM program just meant strict discipline. Now I know the best CROs have an ERM playbook with multiple sets of plays and sometimes they are calling audibles, changing the ERM…

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Speakers: Dave IngramHostMax RudolphHost

Top entities: Contract research organization×16 Enterprise risk management×11 VUCA×10 Autopsy×2 Philadelphia Eagles

Show signals: SuitabilitySafeBiasNot politicalAudience≈732 followers

Football Playbook Analogy1:01 – 1:41

Dave IngramHost

1:01

Every football team has a standard playbook.

Dave IngramHost

1:04

Those are the reliable plays that work most of the time.

Dave IngramHost

1:07

But no team expects to run those plays for the entire game.

Dave IngramHost

1:10

Late in a close game, down by a score, you need something different.

Dave IngramHost

1:14

Two-minute drills, trick plays, audibles at the line.

Dave IngramHost

1:18

Most ERM programs, though, are built around a single playbook, and it's usually a good one.

Dave IngramHost

1:23

Discipline, controls, careful execution.

Dave IngramHost

1:26

That works well, but only in certain conditions.

Dave IngramHost

1:30

The argument I want to make today is that there are at least five other risk environments that a company can find itself in, each requiring a different set of plays.

Dave IngramHost

1:39

And I'm going to call those the risk time zones.

Contract research organizationEntityOrganization type
94%16 mentions
Enterprise risk managementEntity
83%11 mentions
VUCAEntity
72%10 mentions
AutopsyEntity
61%2 mentions
Philadelphia EaglesSports TeamFootball team
50%1 mention
Philly SpecialEvent
39%1 mention
Fear of missing outEntity
28%2 mentions
Super BowlEntityChampionship
17%2 mentions
PhiladelphiaCityCity in Pennsylvania
6%1 mention

Enterprise Risk ManagementBusiness > Risk Management
Risk ManagementBusiness
Business
Risk Time ZonesBusiness > Risk Management > Enterprise Risk Management
Emerging Risk Time ZoneBusiness > Risk Management > Enterprise Risk Management > Risk Time Zones
Moderate Time ZoneBusiness > Risk Management > Enterprise Risk Management > Risk Time Zones
Boom Time ZoneBusiness > Risk Management > Enterprise Risk Management > Risk Time Zones
Bust Time ZoneBusiness > Risk Management > Enterprise Risk Management > Risk Time Zones
Postmortem Time ZoneBusiness > Risk Management > Enterprise Risk Management > Risk Time Zones

Football Playbook Analogy1:01 – 1:41

Dave IngramHost

1:01

Every football team has a standard playbook.

Dave IngramHost

1:04

Those are the reliable plays that work most of the time.

Dave IngramHost

1:07

But no team expects to run those plays for the entire game.

Dave IngramHost

1:10

Late in a close game, down by a score, you need something different.

Dave IngramHost

1:14

Two-minute drills, trick plays, audibles at the line.

Dave IngramHost

1:18

Most ERM programs, though, are built around a single playbook, and it's usually a good one.

Dave IngramHost

1:23

Discipline, controls, careful execution.

Dave IngramHost

1:26

That works well, but only in certain conditions.

Dave IngramHost

1:30

The argument I want to make today is that there are at least five other risk environments that a company can find itself in, each requiring a different set of plays.

Dave IngramHost

1:39

And I'm going to call those the risk time zones.

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