Creator's MBA: Marketing Tips for Digital Product Entrepreneurs
Sep 2, 2026 · 19 min · 9 segments
Send us Fan Mail The event we ran last month is the first one I did not touch. Not the funnels, not the products inside them, none of it. My team…
Steph BlakeGuest
And I think the most important part of this, and I don't know if this is something that you're planning to do, but it frees up so much mental baggage for you and your team to think of new and fun and creative things to do in the company.
Is that what you're using your free time for now with Hobby School specifically? Or do you have team members doing anything different? Or are you just kind of treating this like we're just automating this and then we can focus on maybe other things in your B2B brand?
Yes, and that's really where I have turned my attention is focusing on my B2B brand and just I'm doing five events this year just in that.
So I'm really trying to get the same systems that I've set up for hobby school for my personal brand.
Like I told my team this morning, before you leave today, Tell me what's working.
So I try to do that on a regular basis with them just to get them thinking, okay, I need to, if anything's not working the way it should be, like if they're getting feedback or questions from speakers or something's not clear, we always need to be thinking about where we need to improve.
But I think now with AI, especially, like I said, it just frees up so much bandwidth so that you can actually focus on those improvements and not just have fast things.
And I think the most important part of this, and I don't know if this is something that you're planning to do, but it frees up so much mental baggage for you and your team to think of new and fun and creative things to do in the company.
Is that what you're using your free time for now with Hobby School specifically? Or do you have team members doing anything different? Or are you just kind of treating this like we're just automating this and then we can focus on maybe other things in your B2B brand?
Yes, and that's really where I have turned my attention is focusing on my B2B brand and just I'm doing five events this year just in that.
So I'm really trying to get the same systems that I've set up for hobby school for my personal brand.
Like I told my team this morning, before you leave today, Tell me what's working.
So I try to do that on a regular basis with them just to get them thinking, okay, I need to, if anything's not working the way it should be, like if they're getting feedback or questions from speakers or something's not clear, we always need to be thinking about where we need to improve.
But I think now with AI, especially, like I said, it just frees up so much bandwidth so that you can actually focus on those improvements and not just have fast things.
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