Create or Destroy: Reimagining Marketing with Seth Matlins
Aug 25, 2026 · 1 hr 18 min · 15 segments
Early in his career as a social media coordinator at Burberry, Musa Tariq spent six figures to livestream a 2008 Burberry fashion show that, despite hopes of reaching one million viewers, delivered…
Musa TariqGuestSeth MatlinsHostReese, our content agent, wrote the copy based on our best practices, like mentioning Monday.com three times.
[bell dings] That was the second.
Johnny, our coordination agent, built the timeline and kept everyone aligned.
Olivia, our human creative director, stayed in the loop because agents are great, but they don't always know when a joke lands.
She had one note: Tell listeners it only takes minutes to build an agent.
So, minutes.
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