May 31, 2026 · 15 min · 9 segments
How often are your technicians quoting work before the customer understands why it matters? When techs rely on jargon-heavy explanations or quote work before building value, homeowners can push back…
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Russ HorrocksGuest
David HoltHost
Every day I see where technicians just don't know how to take that opportunity and, and compel people.
They're just used to, "I see it, I observe it, I quote it, and I hope." It's just not good enough.
Welcome back to Cracking the Code, where we break down the biggest challenges facing contractors and give you real world practical solutions you can use right away.
I'm David Holt, third generation HVAC contractor, educator, and business coach with EGIA's Contractor University.
Russ spends tons of time training and coaching HVAC professionals all across North America.
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Every day I see where technicians just don't know how to take that opportunity and, and compel people.
They're just used to, "I see it, I observe it, I quote it, and I hope." It's just not good enough.
Welcome back to Cracking the Code, where we break down the biggest challenges facing contractors and give you real world practical solutions you can use right away.
I'm David Holt, third generation HVAC contractor, educator, and business coach with EGIA's Contractor University.
Russ spends tons of time training and coaching HVAC professionals all across North America.