Aug 2, 2026 · 32 min · 10 segments
Demand may slow down during the off season. Your overhead will not. When calls drop and crew days go unfilled, margin can disappear fast. Keeping profit through seasonality requires adjustments to…
Brad BarronHost
Jason WalkerHost
Sometimes it's hard for people to understand that it's okay to spend $300 or $500 for a lead because if you don't fill that crew day, you're losing $1,500 to $2,500.
So every time we don't happily involve the homeowner with a club membership, as minimal as you might think it is for $199 or $1799, you're losing a $30,000 investment.
I don't let them see the next call on their schedule because if you do, they're already thinking about it.
And what they're doing is by looking at the next call, a lot of times they're stepping over dollars to pick up pennies.
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Sometimes it's hard for people to understand that it's okay to spend $300 or $500 for a lead because if you don't fill that crew day, you're losing $1,500 to $2,500.
So every time we don't happily involve the homeowner with a club membership, as minimal as you might think it is for $199 or $1799, you're losing a $30,000 investment.
I don't let them see the next call on their schedule because if you do, they're already thinking about it.
And what they're doing is by looking at the next call, a lot of times they're stepping over dollars to pick up pennies.
