183: Scouting Indie Games for a Living, with Lucy James

How do you keep track of game releases? Do you need to worry about that so much? Or because you're in advance, you're showing things off.

It's on your schedule more than the developers'.

Less so.

I have a content calendar within Airtable.

And so for me, that's where I keep my stuff.

But if it's like a game release, you know, like September, I know all of these things are coming out.

It's like, that's all in my head.

But when I get review code, I make a note in my Google Calendar when I can and can't talk about something.

So, you know, Blood Dungeon came in.

It's like, here's the review embargo at this point.

Don't talk about it until here.

I put it as a task.

in my Google Calendar, so I know that that's where the embargo is for.

The thing with indies is they move around a lot more easily, especially ones that are just coming out on Steam.

So I can have, oh, a rough October is maybe when this is coming out.

So it's like Google Keep, weirdly, I think I might just need to make a content calendar and then just hide it when I'm actually looking at my day.

Yeah,

because having that list is only helpful if it's telling you something, right? You can put things in there, but at some point it has to tell you.

You have to know that that time has come.

I mean, you mentioned Airtable.

I know a lot of people use Airtable for things like this, for content calendars and for managing publishing stuff.

I don't use it to publish things.

So the one thing that I definitely didn't do enough of was keep on socials.

And I think it was just because I was overwhelmed with having to go per social platform.

But I recently got Buffer, which has been quite fun.