Jul 22, 2026 · 55 min · 15 segments
#### Subtitle: State of the Workflow Myke talks to Jack Coyne about turning the viral hit Track Star* into a media business, growing a creative team without adding complexity, and building new shows…
Myke HurleyHost
You know, y- you have quite a strong relationship with the platforms that your content is on, it would seem.
How do you weigh that? You know, these companies can turn views up and down, or their algorithms can.
I think, like I said at the beginning, we saw an opportunity where these platforms were sort of competing with each other.
And this is something that I've known for the last 15 years, is, like, this expansion of video.
I should probably learn how to make videos because I'll always have a job if I know how to do that.
And so I think that the platforms want to share interesting, good content with people.
So I'm not so much worried about them pulling the rug out or changing the algorithm in a way that hurts us, because I believe in the content that we're making-
And as long as we're making the best stuff that they have to offer and we're giving it to them for free, they're gonna be incentivized to show it to people 'cause it makes them look good.
I think that there's a tendency to race to the bottom and make the most clickbait-centric thing possible, and make something that's really dumb, that's hard to resist, that's p- almost pornographic, right? A lot of the content, and I'm not talking literally about sex, but I'm talking just about the idea of something that's-
You know, y- you have quite a strong relationship with the platforms that your content is on, it would seem.
How do you weigh that? You know, these companies can turn views up and down, or their algorithms can.
I think, like I said at the beginning, we saw an opportunity where these platforms were sort of competing with each other.
And this is something that I've known for the last 15 years, is, like, this expansion of video.
I should probably learn how to make videos because I'll always have a job if I know how to do that.
And so I think that the platforms want to share interesting, good content with people.
So I'm not so much worried about them pulling the rug out or changing the algorithm in a way that hurts us, because I believe in the content that we're making-
And as long as we're making the best stuff that they have to offer and we're giving it to them for free, they're gonna be incentivized to show it to people 'cause it makes them look good.
I think that there's a tendency to race to the bottom and make the most clickbait-centric thing possible, and make something that's really dumb, that's hard to resist, that's p- almost pornographic, right? A lot of the content, and I'm not talking literally about sex, but I'm talking just about the idea of something that's-
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