39. How to Increase Your Webinar Show-Up Rate

So first things first.

What are show-up emails? Show-up emails are the emails that you send after somebody has registered for your event, probably a webinar, but before the event actually happens.

There is a right and a wrong way to send show-up emails.

The wrong way would be to send one generic confirmation email and not contact them again until the event happens.

This contact email typically says something like, "Great, you're registered.

Add it to your calendar, and I'll see you next week." And then they don't hear anything else.

So there are some best practices that we can put in place before we walk through what emails I would send that I'm gonna recommend.

And those best practices are, one, address your people by name whenever possible.

This is probably a best practice in any email.

But when you have people register for your event, grab their name and their email address so that when you send an email, you can automate a personalization in that email that says, "Hey, Samantha, you're registered.

I can't wait to see you." It also gives you a second data point for your people, because sometimes people sign up with email addresses that are registrations123@gmail.com.

That's not gonna tell you anything about who they are.

And if they get an email saying, "Hey, registrations123@gmail.com," it's not gonna land.

This is a very simple way to personalize and start forging that relationship, especially if people are new to your world.

Second best practice when sending your show-up emails is send at least three reminders.

So the basics are gonna be to send that one that says, "Hey, great, you're registered.

Here's the information that you need." But according to a study done by GoToWebinar, which is one of the largest webinar hosting platforms, businesses who send multiple reminders see a 50% higher attendance rate on average.

That doesn't mean that t- people tend to see at least a 50% show-up rate.

But if you had, like, a 10% show-up rate at first, you're gonna jump that number up to a potentially 15 to 20% show-up rate just by sending multiple email reminders.

Then it comes down to the content of those emails to increase that show-up rate even more, which is why third best practice is that you should use those reminder emails or the, your show-up emails to remind people why they should attend.

So rather than saying, "Hey, you're in.

Here's the information," add a few sentences that tell people why they should attend and especially why they should attend live.

Now, why attend live? That brings us into best practice number four, is encouraging people in those emails to show up live and giving them the calendar information so that they can use an app such as Add to Cal or AddCal.

There's a whole bunch of cheap or free softwares that you can use that let people add it to their calendar with one click.

So to recap these best practices so far, we wanna address them by name, we wanna remind them multiple times, we wanna remind them why they should show up, and give them an easy way to show up, which is to also add it to their calendar.