Aug 12, 2026 · 40 min · 14 segments
In this friendship series episode, I sit down with one of my oldest friends, Katie DeLuca Arundel, to talk about our friendship over the years and how we’ve supported one another through it all. She…
Katie DeLuca ArundelGuestCameron RogersHostAre your ad campaigns lighting up the dashboard but not the pipeline? That's bullspend, and marketers are calling it out in [typewriter] Dashboard Confessions.
My boss asked for results, so I opened my dashboard for the only positive-sounding metric I had: impressions.
Cut the bullspend.
See revenue, not just reach.
Spend $250 on your first campaign and get a $250 credit.
Terms and conditions apply.
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Are your ad campaigns lighting up the dashboard but not the pipeline? That's bullspend, and marketers are calling it out in [typewriter] Dashboard Confessions.
My boss asked for results, so I opened my dashboard for the only positive-sounding metric I had: impressions.
Cut the bullspend.
See revenue, not just reach.
Spend $250 on your first campaign and get a $250 credit.
Terms and conditions apply.
