Sep 8, 2026 · 51 min · 12 segments
Mike G and GP, co-founders of We Don't Run From Adversity, join the show to unpack how personal loss, family legacy, and hard won retail lessons shaped the Indianapolis-based streetwear brand into a…
What were some of those initial tough conversations after you kind of got off the ground and were going, like you said, like you got to ask yourself the tough questions.
What were some of those tough questions that you had to ask yourselves as you were kicking it off?
I mean, from our perspective, there may be people here that want to do clothing or want to get into that realm.
Don't.
It is extremely difficult.
So I think those initial tough questions, we're still asking ourselves 10 years later.
I don't think that ever stops.
Like, how do you appropriately reach out to consumers? How do you keep their attention? Right.
And because we have so much experience in this realm, we were already asking those questions with this brand.
I owned a store prior to that.
He worked a lot of retail.
We have a lot.
We have over 20 years of experience in retail.
So just understanding the mood swings of consumers, trends, being in a smaller market, like you're thinking about all of those things.
But at the core of it, then you just still have to go back to the drawing board and create and make sure that you're creating from a genuine place that's true to what you think can survive and just survive.
you know, continue to just stay true to the brand.
And what our overall goal was, was to create community and do it through lifestyle.
You mentioned like the Wildcat and the Rose, like those are two of your like key design pieces.
Was that always, were those always like at the core or as you went through like those early designs, like when did those become like staples for the brand? Yeah.
In the beginning, we just, we used like, well, we actually, the rose was used in the beginning, but it was just like, I don't know if people really remember like Microsoft Word and today of AI, but it was just like some clip art rose that we used and we put on like some dad hats.
What were some of those initial tough conversations after you kind of got off the ground and were going, like you said, like you got to ask yourself the tough questions.
What were some of those tough questions that you had to ask yourselves as you were kicking it off?
I mean, from our perspective, there may be people here that want to do clothing or want to get into that realm.
Don't.
It is extremely difficult.
So I think those initial tough questions, we're still asking ourselves 10 years later.
I don't think that ever stops.
Like, how do you appropriately reach out to consumers? How do you keep their attention? Right.
And because we have so much experience in this realm, we were already asking those questions with this brand.
I owned a store prior to that.
He worked a lot of retail.
We have a lot.
We have over 20 years of experience in retail.
So just understanding the mood swings of consumers, trends, being in a smaller market, like you're thinking about all of those things.
But at the core of it, then you just still have to go back to the drawing board and create and make sure that you're creating from a genuine place that's true to what you think can survive and just survive.
you know, continue to just stay true to the brand.
And what our overall goal was, was to create community and do it through lifestyle.
You mentioned like the Wildcat and the Rose, like those are two of your like key design pieces.
Was that always, were those always like at the core or as you went through like those early designs, like when did those become like staples for the brand? Yeah.
In the beginning, we just, we used like, well, we actually, the rose was used in the beginning, but it was just like, I don't know if people really remember like Microsoft Word and today of AI, but it was just like some clip art rose that we used and we put on like some dad hats.
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