Oct 13, 2026 · 16 min · 8 segments
143' (43.5m) THIS IS IT is more than a yacht. She’s a recognizable global identity. We sit down with Owner, Christiana Panagi and Owner's Representative, Karolos Konstantinidis to explore the…
Sidney Bitter-LarkinHostAnd how do you approach the yacht's content and social media? Is there a defined strategy behind what you're putting out or do you prefer to let the yacht and the experiences around it dictate the content?
So actually, we took in our fundage a lot of locations of charters that we had.
I think the right moves for us when we started attending the boat show in San Remo with more global clients like from USA, then the boat got a bit exposure after winning the MIPA award as well.
For example, if it was in Gans, we will create something there so it can be loud, get the attention that we wanted to give to the boat.
And then from there, a lot of influencers, content creators, these people that are creating all this content that went viral with this, they were approaching us because they never had the chance to be in a boat like this or do something like people they don't usually get to see.
Yeah, we're like enough like to manage all of them in between of our chapters and locations to find the concepts and give them, you know, like funds.
Let's start from the fact that the yacht on its own was never created simply to be just another boat.
You know, like the minute you see her, you understand that the person behind designing, ordering this boat, doing all the procedures to execute this project is a personality.
Like, what I mean is an exceptional personality that will take the risk and proceed.
Because the first question that everybody, when they step aboard, they're like, how did you? How did you figure it out? How did you decide it? What was the inspiration? How you...
And from there, the story begins, you know, because by saying that someone decided to create a different boat than any other yacht, it's a story, you know, it's just a story on its own.
It's not something that, ah, we created it and it's here, it's life, it's in front of you.
I think that anything unique in the world needs a story to be told because people want and need to hear about it.
You always need to keep it original and be true about what you are saying.
For us, from the moment the idea came to the moment that we decided the design and all the courage and the inspiration behind it, till what exactly we did in order to manage for the whole world to know about this yacht.
Because it's also another part of the story is how we reached the point where anyone you ask that knows about yachting probably knows about This Is It.
And that was a really difficult but interesting and nice journey that I did together with Christiana that was a really success.
And how do you approach the yacht's content and social media? Is there a defined strategy behind what you're putting out or do you prefer to let the yacht and the experiences around it dictate the content?
So actually, we took in our fundage a lot of locations of charters that we had.
I think the right moves for us when we started attending the boat show in San Remo with more global clients like from USA, then the boat got a bit exposure after winning the MIPA award as well.
For example, if it was in Gans, we will create something there so it can be loud, get the attention that we wanted to give to the boat.
And then from there, a lot of influencers, content creators, these people that are creating all this content that went viral with this, they were approaching us because they never had the chance to be in a boat like this or do something like people they don't usually get to see.
Yeah, we're like enough like to manage all of them in between of our chapters and locations to find the concepts and give them, you know, like funds.
Let's start from the fact that the yacht on its own was never created simply to be just another boat.
You know, like the minute you see her, you understand that the person behind designing, ordering this boat, doing all the procedures to execute this project is a personality.
Like, what I mean is an exceptional personality that will take the risk and proceed.
Because the first question that everybody, when they step aboard, they're like, how did you? How did you figure it out? How did you decide it? What was the inspiration? How you...
And from there, the story begins, you know, because by saying that someone decided to create a different boat than any other yacht, it's a story, you know, it's just a story on its own.
It's not something that, ah, we created it and it's here, it's life, it's in front of you.
I think that anything unique in the world needs a story to be told because people want and need to hear about it.
You always need to keep it original and be true about what you are saying.
For us, from the moment the idea came to the moment that we decided the design and all the courage and the inspiration behind it, till what exactly we did in order to manage for the whole world to know about this yacht.
Because it's also another part of the story is how we reached the point where anyone you ask that knows about yachting probably knows about This Is It.
And that was a really difficult but interesting and nice journey that I did together with Christiana that was a really success.
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