Jul 14, 2026 · 34 min · 12 segments
Every sports organization wants deeper fan engagement, but very few truly own the relationship with their fans. In this episode of The Constant Sports Podcast, Conner Schenk sits down with Andrew…
Andrew NaugherGuest
Conner SchenkHost
And, and I think it kind of, kind of goes into the, like you said, the fan engagement and what's going next.
And one of the times we, we were talking, it was, it was, um, like, when you buy season tickets or whatnot, and they send you an email, "Hey, Connor, thanks for buying season tickets." You know, like I said, "Here's 10% off.
Uh, and so I think kind of that, that middle, like you're saying, that memory making and, and re- really building that in, but then also the off-season.
... uh, what are the fans do in the off-season, and the teams totally, you know, lose kind of the fan for, I mean, four months out of the year.
Y- you know, you're, you're, you're exactly right, and I, I'm very blessed to have two great co-founders who were executives, uh, on the ticketing side in Major League Baseball and, and NHL, and, and of course, consult- having consulted with other organizations a- and still do.
But, uh, you know, they, they would say to me as we were first kind of beginning this concept and before, you know, as we were interviewing, uh, their colleagues and contacts that, you know, I had, whatever, is, uh, they would say, "Andrew, I could tell you something about whoever purchased the tickets.
I can tell you nothing about who came with them through the year." I mean, and, you know, that you're putting millions and millions and millions of dollars into creating these experiences, and, you know, from a, from a marketing standpoint, you're- you've built people up to this emotional apex, but then there's no way, uh, to reciprocate that for, for the fan.
There's no way of kind of capturing them when you're at, when you're at that moment.
Uh, that's really where, you know, where marketing really takes over, is that you've got to have that.
And I, I've been fortunate to work with some great brands in, in my career and worked with some intelligent marketing people and research people.
And, you know, I've heard this said, uh, a, a lot, is that, you know, we, we all make decisions emotionally.
And that, that, and that goes in any industry, whether you're, I think we're, you're, you're buying, you know, a pipe-pipeline, if you're buying fabric, if you're buying...
It, it doesn't matter what, what industry you're in, there's that human element in, in the sales process, and you've got to connect, uh, with that person, you know, and, and understand.
And, and I think it kind of, kind of goes into the, like you said, the fan engagement and what's going next.
And one of the times we, we were talking, it was, it was, um, like, when you buy season tickets or whatnot, and they send you an email, "Hey, Connor, thanks for buying season tickets." You know, like I said, "Here's 10% off.
Uh, and so I think kind of that, that middle, like you're saying, that memory making and, and re- really building that in, but then also the off-season.
... uh, what are the fans do in the off-season, and the teams totally, you know, lose kind of the fan for, I mean, four months out of the year.
Y- you know, you're, you're, you're exactly right, and I, I'm very blessed to have two great co-founders who were executives, uh, on the ticketing side in Major League Baseball and, and NHL, and, and of course, consult- having consulted with other organizations a- and still do.
But, uh, you know, they, they would say to me as we were first kind of beginning this concept and before, you know, as we were interviewing, uh, their colleagues and contacts that, you know, I had, whatever, is, uh, they would say, "Andrew, I could tell you something about whoever purchased the tickets.
I can tell you nothing about who came with them through the year." I mean, and, you know, that you're putting millions and millions and millions of dollars into creating these experiences, and, you know, from a, from a marketing standpoint, you're- you've built people up to this emotional apex, but then there's no way, uh, to reciprocate that for, for the fan.
There's no way of kind of capturing them when you're at, when you're at that moment.
Uh, that's really where, you know, where marketing really takes over, is that you've got to have that.
And I, I've been fortunate to work with some great brands in, in my career and worked with some intelligent marketing people and research people.
And, you know, I've heard this said, uh, a, a lot, is that, you know, we, we all make decisions emotionally.
And that, that, and that goes in any industry, whether you're, I think we're, you're, you're buying, you know, a pipe-pipeline, if you're buying fabric, if you're buying...
It, it doesn't matter what, what industry you're in, there's that human element in, in the sales process, and you've got to connect, uh, with that person, you know, and, and understand.
The rest of this transcript — segmented and speaker-labeled, so you land on the exact moment something was said
Search every transcript — by keyword, by phrase, or by meaning, across every show Radar indexes
Trends — what is surging across podcasts, measured against its own baseline
Alerts — when a name you follow appears in a newly indexed episode
No account is needed to search Radar.