Sep 22, 2026 · 31 min · 12 segments
College athletes are signing endorsement agreements, managing brands, navigating compliance requirements and increasingly operating inside a professionalized commercial ecosystem. But the…
Conner SchenkHost
Max RusakovGuest
And I think that just goes into kind of what you're saying is building out the business and different things to where, you know, seeing what works, what doesn't work.
But have there been different things that have surprised you as you guys have been on this entrepreneur journey?
I think there's been a lot that surprised us.
I mean, Max, I'd love to hear some things from your end as well.
But on the technical side, I mean, we've been growing this company really on the same timeline that Generative AI has become.
thing in the tech space we launched or we started working on the product initially in 2022 2023 um and so from my side doing software development um what i was doing two and a half years ago is completely different from what i'm doing today and that's also reflected in our product which is based around generative ai whereas as new models have come out um as new frameworks for for things like agent management have come out the product is is wholly different than what we initially depicted but maps deals with things more on the day-to-day and would have some interesting insights there as well
you know for me the experience was is i thought that as soon as we come up with the cool solution everybody's just gonna jump on top of us and be like oh my god we won this so you know me being myself i went up and started reaching out to university as soon as we started before we even had anything built and everybody was like okay buddy relax you don't have anything but i would say a big challenge has been definitely barrier of entry but i think we've done quite well in there you know we've done an amazing job showing up to industry events to connecting with pretty much every part of industry i mean we've talked to hundreds of athletes parents attorneys athletic departments and you know just constantly learning and figure out the problem especially as you know you know the space changes literally like every 24 hours so uh you know there's a lot of change coming and i think a big i think a big thing for us has been adaptability and just being ready to you know instead of taking a long time to figure out what to do next just start acting and uh doing things
As you were saying, just taking the action, I think that's the biggest step as far as the entrepreneurs and business owners, you know, hearing this, watching this, whatever it is, is just taking that first step, taking the action is huge.
As far as, you know, when these contracts are being reviewed and obviously with, you know, building this out, you know, being the contract player in sports, what are some, I guess, red flags that you've seen in contracts? No names mentioned, obviously, we'll keep it above board, but just for the athletes and Even parents know, okay, that could be in there, that could not be in there, and obviously how your product comes into play.
And I think that just goes into kind of what you're saying is building out the business and different things to where, you know, seeing what works, what doesn't work.
But have there been different things that have surprised you as you guys have been on this entrepreneur journey?
I think there's been a lot that surprised us.
I mean, Max, I'd love to hear some things from your end as well.
But on the technical side, I mean, we've been growing this company really on the same timeline that Generative AI has become.
thing in the tech space we launched or we started working on the product initially in 2022 2023 um and so from my side doing software development um what i was doing two and a half years ago is completely different from what i'm doing today and that's also reflected in our product which is based around generative ai whereas as new models have come out um as new frameworks for for things like agent management have come out the product is is wholly different than what we initially depicted but maps deals with things more on the day-to-day and would have some interesting insights there as well
you know for me the experience was is i thought that as soon as we come up with the cool solution everybody's just gonna jump on top of us and be like oh my god we won this so you know me being myself i went up and started reaching out to university as soon as we started before we even had anything built and everybody was like okay buddy relax you don't have anything but i would say a big challenge has been definitely barrier of entry but i think we've done quite well in there you know we've done an amazing job showing up to industry events to connecting with pretty much every part of industry i mean we've talked to hundreds of athletes parents attorneys athletic departments and you know just constantly learning and figure out the problem especially as you know you know the space changes literally like every 24 hours so uh you know there's a lot of change coming and i think a big i think a big thing for us has been adaptability and just being ready to you know instead of taking a long time to figure out what to do next just start acting and uh doing things
As you were saying, just taking the action, I think that's the biggest step as far as the entrepreneurs and business owners, you know, hearing this, watching this, whatever it is, is just taking that first step, taking the action is huge.
As far as, you know, when these contracts are being reviewed and obviously with, you know, building this out, you know, being the contract player in sports, what are some, I guess, red flags that you've seen in contracts? No names mentioned, obviously, we'll keep it above board, but just for the athletes and Even parents know, okay, that could be in there, that could not be in there, and obviously how your product comes into play.
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