Aug 18, 2026 · 31 min · 11 segments
Sports teams are no longer being viewed solely as teams. They're becoming an investment asset class. On this episode of **The Constant Sports Podcast**, Conner Schenk sits down with **Parker Graham…
Parker GrahamGuest
Conner SchenkHost
And so what do you think kind of has been, you know, burning that fire there with sports becoming this institutional asset class?

So the democratization of really software in general, right? Like you can build anything now when it comes to software.

And forever, software is kind of the one space where you had to have expertise.

The one place where AI can't go and change things the underlying theme of the industry is sports.

Humans have to play it, and human emotions involved in it from a fan-based perspective, and the outcome's not known.

And that right there, I think, that big piece of kind of like this anti-AI play, this is a place where AI can't go and solve the problems that we see, right? It's humans, which is huge, and I think that it's kind of one of the last spaces um that humanity is involved in i mean think about every single corner of the world um you have a sports team that's present doesn't matter if you're in america or india or australia or even like the most random places in the world have their own version of sports so it's something that not only uh is addressed by ai and and antithesis to what ai does but then it's also like a connectivity play you know there's very few spaces right now where we as humans connect in person And that in real life event space, which sports is just so much a part of, that to me is really, you know, what's pushed it to be such a radical space right now.

And to your point, it's really happened like the last four years, really, since we've been in existence.

And obviously with, you know, I guess problems or, you know, things that go wrong in the sector obviously leads to the people being, you know, trying to create new companies and new asset classes and new objects and things like that.

And kind of going off when you're talking international sports and just international teams and things, where do you see kind of, you know, maybe an underlying or underestimated kind of investment opportunity in sports, I guess, internationally will start and then you can say something in the U.S. if you'd like to.

Yeah, so valuations in sports, obviously with it being such a hot sector, There's definitely a bubble forming.

Just like with anything, when a massive amount of money piles into one space, a bubble naturally forms.

And so what do you think kind of has been, you know, burning that fire there with sports becoming this institutional asset class?

So the democratization of really software in general, right? Like you can build anything now when it comes to software.

And forever, software is kind of the one space where you had to have expertise.

The one place where AI can't go and change things the underlying theme of the industry is sports.

Humans have to play it, and human emotions involved in it from a fan-based perspective, and the outcome's not known.

And that right there, I think, that big piece of kind of like this anti-AI play, this is a place where AI can't go and solve the problems that we see, right? It's humans, which is huge, and I think that it's kind of one of the last spaces um that humanity is involved in i mean think about every single corner of the world um you have a sports team that's present doesn't matter if you're in america or india or australia or even like the most random places in the world have their own version of sports so it's something that not only uh is addressed by ai and and antithesis to what ai does but then it's also like a connectivity play you know there's very few spaces right now where we as humans connect in person And that in real life event space, which sports is just so much a part of, that to me is really, you know, what's pushed it to be such a radical space right now.

And to your point, it's really happened like the last four years, really, since we've been in existence.

And obviously with, you know, I guess problems or, you know, things that go wrong in the sector obviously leads to the people being, you know, trying to create new companies and new asset classes and new objects and things like that.

And kind of going off when you're talking international sports and just international teams and things, where do you see kind of, you know, maybe an underlying or underestimated kind of investment opportunity in sports, I guess, internationally will start and then you can say something in the U.S. if you'd like to.

Yeah, so valuations in sports, obviously with it being such a hot sector, There's definitely a bubble forming.

Just like with anything, when a massive amount of money piles into one space, a bubble naturally forms.
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