SureBright Explores How Whole-System Coverage Improves the Integrator's Offering

Warranty programs have their own connotations that they carry. But, traditionally, they're seen as single-product programs that are there in the event of a product failure to protect the consumer. For custom integrators, who install products in myriad rooms and across a variety of categories and price points, the idea of attaching a warranty to all those products would be impossible. That's where SureBright's new offering comes in. VP of Strategic Partnerships Keith Kranepool joins the Connected Design Podcast to discuss whole-system warranty protection, recurring revenue opportunities, AI-powered proposal workflows, and why project-level coverage can help integrators strengthen client relationships.