Aug 27, 2026 · 41 min · 9 segments
Oded Friedland founded Monkey Business in 1994 after graduating from Bezalel with a degree in industrial design. A former three time European kneeboard surfing champion, he built a company on a simple…
It's also very interesting to me to learn from you because you came from like a design background, right? And then you have to establish a company and start dealing with marketing and supply chains and fulfillment, right? It's a whole operation.
But I'm more interested in the transformation of the industry during those three decades where you've started doing things in a certain way, right? Then the internet probably...
know came and today ai and 3d printers share with us some of these you know highlights of of this journey throughout your career in terms of the way you you design products your manufacturing products
um well When I started, I think my generation, the people that I studied with, we didn't study computers, CAD design.
We were still, the first products that I designed, I hand drew the blueprints.
It was a very simple product, but I think it's very difficult for them to grasp that we used to draw the drawings on a drawing table.
And if you think of the possibilities now, you know, that you have like hundreds of fonts.
I used to go to the shop, you know, and, and there was, I don't know, probably a few tens of fonts that I could buy.
If you think of the process of decision-making, I have to choose from, let's say, 50 fonts.
It's also very interesting to me to learn from you because you came from like a design background, right? And then you have to establish a company and start dealing with marketing and supply chains and fulfillment, right? It's a whole operation.
But I'm more interested in the transformation of the industry during those three decades where you've started doing things in a certain way, right? Then the internet probably...
know came and today ai and 3d printers share with us some of these you know highlights of of this journey throughout your career in terms of the way you you design products your manufacturing products
um well When I started, I think my generation, the people that I studied with, we didn't study computers, CAD design.
We were still, the first products that I designed, I hand drew the blueprints.
It was a very simple product, but I think it's very difficult for them to grasp that we used to draw the drawings on a drawing table.
And if you think of the possibilities now, you know, that you have like hundreds of fonts.
I used to go to the shop, you know, and, and there was, I don't know, probably a few tens of fonts that I could buy.
If you think of the process of decision-making, I have to choose from, let's say, 50 fonts.
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