#74 Loud Isn’t a Priority: Boundaries, Busy Clients, and Showing Up Anyway

And it's like, you know, we keep talking about sports, whatever, because probably because those owners are so visible and everything, but we got to look at it like they're running businesses and we get, you know, the output of that business is, is shown on national and international television and that's different than like you know i i start a you know marketing agency or whatever like they're not going to put my you know my sales calls on on youtube you know tv or something like that to watch you know no one no one is uh buying vip tickets to hear yemi call people on saturdays so you know the same way you know same way you know when aram goes to to make a pitch for lex clean you know to to book that meeting or whatever like Those business owners are playing the game at a scale that they're subject to so much public scrutiny.

But at the same time, like they can insulate themselves from it.

Like you look at, you know, yeah, we talked about, you know, the owner of the 49ers, Jed York.

It's all that needs to be said there.

But.

He's a billionaire.

Dude can insulate himself, like, go stay in your mansion, like, have your person go get you DoorDash or whatever you want, and you don't have to go out.

Whereas standard, you know, we don't have that luxury.

And so getting to, you know, you talk about the prioritization of clients, like, how do you determine what is the most important aspect of that client? Whether it's, is it, is that client the most important? Is it important that I get this aspect of their account correct? Does that hold a priority? It's, and I just think about, you know, even, even myself, like day job, if, if it's an inbound call, like that lead is gold, you know, but if it's an outbound call, it's important because it's in the database, but the weight of it isn't as much because that, that, that at bat was already had.

Someone already stepped up to it, took their swings, and if they didn't get a hit, if they didn't get a base hit, if they didn't close the sale, well, the chance of it closing later on is exponentially lower.

So how do you prioritize not only the clients that you work with that you give most of your energy to, but how do you prioritize even the tasks that you're carrying out daily? Like you, how does it work in your arena, G-Money, G-Major?

I mean, it's just hard because like, I'm sure as in any sales, it's like money talks.

So there's a certain aspect of like, if you're spending X, then I'm dropping everything and taking care of your stuff.

But then there's, you know, the relationship base too.

It's like there's some clients that demand that level of attention for you that I like, I guess that's something to it.

Being a needy client does get you some more attention, unfortunately.

I don't want to validate people's feelings for sending me nasty emails, but when you do or check in, it does put you a little bit ahead too.

Even if it sounds annoying, I feel like that's really good practice to just circle back on things.

If you haven't heard anything from whether it's like any project I feel like it's we we are all always so slammed I feel like it's for you to get ghosted it's probably not nothing personal it's just got busy it's

and then just the nature of the market that I'm in for my day job is procrastinators you know and I that's that's not to be mean or disrespectful, but like by the time they reach out and call the company, like they're in a situation that had they addressed it three months ago, it'd probably be different for a large majority of them.

When you talk about like clients sending nasty emails, like when I, You know, it's one of the things like years ago when I when I opened up my first agency, it was like I was beholden to the clients.

Like if they emailed at 1130, you know, I was up and I was responding because I wanted to be the person that, you know, that they could get a hold of.

Communication was important.

But at the same time, like boundaries, you know, boundaries have to be set because if you don't set those boundaries, it's training that particular client.

to act that way in order to get you to respond it's like it's like like it's like training children and again i'm like i i hope that like clients aren't watching this and they're like oh is he calling me a kid like no not if you think it's about you it's not so that said how do you how do you deal with that like how