Your Favourite Skincare Brand Is Selling Behind Your Back. Is this the end of Professional-only skincare? Here's what every clinic needs to know.

Do you know Boots Pharmacies from the UK? Well, when I was a kid, they were the staple pharmacy.

It was the place you went to for antibiotics and Vaseline and Band-Aids, except we called them plasters, and Rimmel Heathership Lipstick, if you remember that.

And they were the first nationwide loyalty program that I remember.

And I used to buy my lunch there every day when I worked at my retail job.

And I would save my points up to buy Calvin Klein Eternity in a gift pack every single Christmas.

And their tagline was, every little helps.

And it is still such a great tagline.

It takes me back.

When I worked in luxury beauty in the UK, I still remember the first time we launched Biotherm into their Blue Water store.

And then when they welcomed Lancôme, which felt like the height of luxury to me at the time, into their Oxford Street store, it was like a whole new world had opened up and Boots had reached the pinnacle of luxury, sitting alongside Selfridges and Harrods and Liberty at the top of the tree.

And it was such a far cry from the place that you used to buy things.

Safety pins for your cloth nappies.

Anyway, Boots turned itself into a pink castle for a week.

When I say Boots, I mean one boot store did in Covent Garden.

It was an actual pink castle with flags and masterclasses and a pick and mix wall with the founder of the launching brand, the brand was P. Louise, speaking live over the tannoy into every single store across the country at once.

Now, P. Louise, if you know it, is notoriously an online brand.

It's a digital native, exclusively online, until last week and that fanfare launch into Boots.

They even had castle-branded lorries, by the way, delivering the goods store by store.

And then at the same time, but in the opposite direction, some of the biggest names on your back bar, they're making their way into Amazon and Adore Beauty and Mecca and Sephora, et cetera, et cetera, et cetera.

Same year, same industry, but two different brand models that are pivoting towards each other.

Or is it against each other? I'm not quite sure.

But I am asking, why is this happening at the same time? Who am I? Well, I am Emma Hindmarsh-Conan.

I'm your podcast host and the founder of Someplace Good.

If you don't know Someplace Good yet, we are the beauty industry publishing platform where beauty professionals land to tune in, to translate and then take action from all of the good stuff that is happening in the beauty industry now.

We take your overwhelm and we turn that into action for your business.

Someplace Good exists for you.

So please reach out.

I would love to hear from you.

I've mentioned it before, but I am opening my diary for one-on-one chats with you.

If you want what I do here specifically for your business, follow at someplacegood.pro on Insta to see when I release some more dates.