CODING CLINICAL CULTURE by SomeplaceGood.
Jul 12, 2026 · 18 min · 7 segments
Longevity is one of the biggest opportunities in clinical skincare, but most of what's written about it is built for men and packed with jargon your clients don't trust. This episode unpacks 2 major…
Emma Hindmarsh-ConanHostLast week, I took my kids to a doctor's appointment, absolutely normal, but I showed up three days early.
Three kids in tow, exact right building, the right time, yay for me, but on the wrong day.
He said it happens way more than you would expect, but I was not kind to myself about it, and I'm still not kind to myself about it, if I'm being honest.
The week beforehand, I had one of those conversations with my husband, you know, the ones, the one that starts about something small and it ends up somewhere much bigger.
And that always happens when we talk about societal norms and male versus female and all of that stuff, because I get so riled up about it.
And he said something along the lines of longevity was created by a man.
Biohacking guys who are optimizing their sleep and their macros and optimizing the years in their lives.
And I said, no, actually, no, because it is the focus of my world right now.
My perimenopausal brain, the one that turns up to appointments three days early, is evidence enough of the fact that we need it more than any gym bro ever will.
But we're talking about who longevity is actually for and why the beauty industry is about to prove me right.
And we're talking about how you can really use longevity as a business plan, as a commercial opportunity for your clinic.
If you do not yet know about Someplace Good, we are the place where beauty professionals land when they want to tune in to translate and then take action from all of the good stuff that's going on in the beauty industry.
Right now, we take all of the overwhelm that you feel and we turn that into action for your business.
someplace good exists for you so please reach out I would love to hear from you and on that note I am actually about to open up some time in my diary for us to connect and I would love to chat with you about your business and how I can help you to reframe any issues that you're having or how you communicate with your clients.
I can talk about anything from like the images on your window through to the emails that you send.
We can talk about what are the stop blocks in your business, if there are any hurdles that you're trying to get across.
Read the full transcript.
Create an account to read the whole episode, search across every transcript, and follow the shows you care about.
Last week, I took my kids to a doctor's appointment, absolutely normal, but I showed up three days early.
Three kids in tow, exact right building, the right time, yay for me, but on the wrong day.
He said it happens way more than you would expect, but I was not kind to myself about it, and I'm still not kind to myself about it, if I'm being honest.
The week beforehand, I had one of those conversations with my husband, you know, the ones, the one that starts about something small and it ends up somewhere much bigger.
And that always happens when we talk about societal norms and male versus female and all of that stuff, because I get so riled up about it.
And he said something along the lines of longevity was created by a man.
Biohacking guys who are optimizing their sleep and their macros and optimizing the years in their lives.
And I said, no, actually, no, because it is the focus of my world right now.
My perimenopausal brain, the one that turns up to appointments three days early, is evidence enough of the fact that we need it more than any gym bro ever will.
But we're talking about who longevity is actually for and why the beauty industry is about to prove me right.
And we're talking about how you can really use longevity as a business plan, as a commercial opportunity for your clinic.
If you do not yet know about Someplace Good, we are the place where beauty professionals land when they want to tune in to translate and then take action from all of the good stuff that's going on in the beauty industry.
Right now, we take all of the overwhelm that you feel and we turn that into action for your business.
someplace good exists for you so please reach out I would love to hear from you and on that note I am actually about to open up some time in my diary for us to connect and I would love to chat with you about your business and how I can help you to reframe any issues that you're having or how you communicate with your clients.
I can talk about anything from like the images on your window through to the emails that you send.
We can talk about what are the stop blocks in your business, if there are any hurdles that you're trying to get across.
