What New Health Coaches Need to Know About AI, GLP Drugs & Getting Clients

[laughs]

... one of the reasons I was really excited to have Tamika here is a lot has changed in 2026 for those of us in the coaching space.

You know, AI is a disruptor for us.

Um, and also of course, economic change in 2026 has accelerated.

People are feeling a little bit differently economically.

But health coaches have a third massive disruptor, which is GLPs, which has impacted how they do business.

So today we're gonna talk about, we're gonna talk with Tamika about what's changed in health coaching in general, what trends she sees, what challenges she sees for anyone at any level, at any stage in their health coaching journey, um, as coaches or clients.

And also we're gonna talk about, um, how she got her very first client, and also how she gets clients today because she is working on a, a different type of business model right now.

And so there's a lot to learn today, so I'm excited to dig in.

Mm-hmm.

So that, I wanna, I wanna start with our first question, which is just in general, what changes have you seen in health coaching in 2026?

So first of all, thank you for having me.

I'm super excited to discuss this because as a coach who's been doing this for, what, on year 12 now in the online space, so it has changed a lot.

I would say what I'm noticing now is a lot more volume.

Um, so anybody and their grandmother can be a health coach [laughs] now, whereas before you kind of had to have the credentials and things like that.

So anybody can be a health coach.

So I'm noticing a lot more players in this space.

I'm also l- noticing a lot of integration of medical interventions, as you mentioned, and supplements.

I'm noticing that more people are also yearning for health coaches versus kind of traditional medicine and paths.

So while coaches are increasing, so is demand.

So I, I would say that it's going hand in hand.

We actually haven't had a hit in our business as a result of all the things, and we do not necessarily condone medical intervens- interventions, but we don't support it.

We don't prescribe it.

So all this to say things are shifting, but I do think if you can be adaptable and flexible, you can shift with it, and we're not noticing a big hit in our space, particularly in our business this year.

That is, I mean, that's great news.