227: 7 Signs Your Podcast Is Out of Alignment with Your Business

Let's start with a question.

When you think about recording your podcast this week, what emotion comes to mind? Does it feel exciting because you know exactly how it supports your business? Or does it feel like another item on your to-do list? I think this is one of the clearest indicators that something is off.

This is sign number one.

Your podcast feels like another marketing task instead of an asset.

When your podcast is strategically connected to your business, it creates leverage.

It becomes a place where you're building trust before someone ever schedules a consultation.

It's supporting launches before they happen.

It's answering common questions before sales calls.

It is reinforcing your authority long before someone is ready to hire you.

But when that connection isn't there, your podcast starts feeling like work for the sake of work.

You're publishing because it's Tuesday and you always publish on Tuesdays.

You're recording because your content calendar says it's time.

And you're promoting because that's what other podcasters are supposed to do.

Eventually, you start asking yourself whether it's even worth the effort.

That's not because podcasting doesn't work.

It's because your podcast isn't working with your business.

And it is something I see so often in podcasters, especially when I'm having conversations with people I've never worked with.

They don't know who I am and they're like, I podcasted for a minute, but it didn't really do anything for me.

There's so much that goes into it, but a lot of it was probably that their podcast was not an asset in their business.

It was just marketing.