223: The Problem With Being Known for One Thing in Business (And How to Evolve Your Brand)

Have you ever built a reputation around something only to realize you've outgrown the box that people put you in? Again, I've been asking myself this a lot.

If you've followed me for any amount of time, you probably know me as the podcast person.

Yeah, the person you come to when you wanna launch a podcast or you wanna outsource your editing.

And I love that.

Truly, podcasting has completely changed my life.

It's built this business and introduced me to incredible clients and friends.

It's opened doors that I could have never imagined.

So this isn't about like, oh, I'm leaving podcasting behind.

No, it's actually the exact opposite.

It is about realizing that the thing that I've been helping people build all along wasn't just a podcast.

It was authority.

And it took a long time for me to accept it.

As I have shared over the last few weeks on this show, my business is in a season of restructuring.

We're on a wait list.

We're taking a hard look at what we offer, how we serve clients, and honestly, what this business will look like over the next several years, not just over the next several months.

Whenever I find myself in one of these seasons, I have to zoom out.

So instead of asking like, oh, what will I sell next? Or what type of content should I be creating? I have to look at it as what is the business I'm actually building? Because if you had asked me five years ago, I would have said, I'm building a podcast production agency.

And that is still very true in so many ways.

But today I probably would answer it a little bit differently.

Because I'm helping business owners become more visible, more trusted, and more profitable by using their podcast as one piece of a much bigger strategy.

And those are very different answers, and they are very different businesses.

So what's interesting is that I don't think the work has changed nearly as much as my understanding of it has, because when I first started, I was just editing podcast episodes.