222: How to Create Content for Your Podcast When Your Business Is At Capacity

Now, as we started to make these changes, I started to realize something.

If we continue to take on new clients while we're still figuring this all out, it's not going to be the most beneficial for our clients.

And I don't want to just keep adding on team members when we don't have these processes in place for it.

Essentially, we wanted to create some margin in the business.

We wanted to be very thoughtful about what this version of Gaffin Creative looks like while simultaneously serving our existing clients.

And this means I can't onboard new clients every week or every month or spend a lot of time on sales calls for clients that I don't even know if I have the capacity for.

So we launched a waitlist.

I literally have not talked about this publicly at the time of recording because I just did it.

I went through our website.

I updated every contact form to a button that leads to a lead form within HoneyBook still.

So it is capturing potential clients, but it is a waitlist.

And what we're going to do with that waitlist is go through and see if the inquiries match what we have capacity for.

As of today in recording this, there's not capacity in the business to take on a new client right now.

But that changes.

It changes week to week.

So I don't want to just turn people away and say we're not accepting new clients because technically we are not right now, but we do have this wait list in place so they can get on it and be the first to know when we do have capacity.

And then we'll have the conversation about what it looks like to work with us.

Now, in making the decision to add a waitlist, I started to think, well, if we're not actively onboarding new clients, why am I still recording for the podcast? Right? Right.

That's a question I've had from clients when they are in a busy season and they don't want to create content.

It's a valid question.

I think the answer really highlights one of the bigger mindset shifts that we have to have around podcasting, specifically as business owners.

Because if the only purpose of your podcast is to generate leads or clients for the month that you're releasing, then it does make complete sense to stop releasing episodes, right? When your business is full.

But I don't think that's how we need to always view podcasting.

There are absolutely going to be seasons where your content should support a launch or a product or a service that you offer, something that you're specifically driving people towards.

I teach this all the time.