May 29, 2026 · 59 min · 10 segments
In the second of our special Circle of Fellows discussions, Brad Whitworth moderated a panel to discuss the remaining three chapters of the book, “…
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Diane ChasePanelist
Zora ArtisPanelist
Shel HoltzPanelistCyndi SchmeickPanelistUm, before we dive into those chapters, I'd like at least Diane to give a little bit of an overview of the new seven C's, and I talk about them as being new because I can remember listening to, um, a past IABC fellow, the late Dr.
Don Ranley, talking about the seven C's that were designed to gain credibility in writing and included clear, concise, complete, consistent, coherent, creative, and correct.
Um, but Diane, it seems to me that the, you know, you really up-leveled the game for all of us.
We've gone from sort of very tactical communication skill set worries, of writing, which is still important, but now we're talking about communication strategy and how teams and leaders behave.
So why the seven C's, and how did you pick them?
Well, you know, I, um, have been thinking about the seven C's as, as of communication, as core leadership competencies, and in our uncertain, volatile world, uh, across many, many areas, it's really more important to elevate and empower and lead communication in a new way, and I feel like these seven C's underpin, again, some of the leadership competencies that are necessary in today's world.
What is that doing to the way we connect as human beings? And that is more imperative than ever, because if we can't build relationships through our strategic, authentic, trustworthy communication, we're going to be subject to whatever AI determines that we do.
So I just feel like, um, a new mindset, a new approach, new thinking, and new empowerment for communication professionals and leaders writ large, actually, is really important.
Well, I think it takes it to another level as well.
I mean, it's not just the tools and the channels and the communications that get put into those channels.
It's really creating the communications environment in which all of these pieces come together, and I think communications people are up to that challenge now.
So, um, it...
What I love about the book and, and where you took this was that we're talking at a whole new level about a whole different set of communication leadership skills.
It really does underpin any successful organization, having communication leadership, have it as a fundamental in your strategic plan, your business plan, your goals, and it, it really drives a purpose-driven organization especially, because it's how you engage people, and you're going to have greater results, greater loyalty, certainly greater productivity for the long term if you're able to connect with people through your communication skills as a leader.
leader.And I think it also parallels what's going on on a number of campuses.
Um, I know both at Stanford and Cornell, so sort of from coast to coast in North America, um, communication skills are being taught to up-and-coming MBA students who, before they get turned loose on the world, are at least being exposed to the, "You better master this skill set as a leader and use communications as part of, um, everything that you know besides finance and legal and all the other sort of functional areas." Um, Diane, I'm gonna come back to you, um, to dive a little bit deeper into your chapter three, um, compassion.
Um, before we dive into those chapters, I'd like at least Diane to give a little bit of an overview of the new seven C's, and I talk about them as being new because I can remember listening to, um, a past IABC fellow, the late Dr.
Don Ranley, talking about the seven C's that were designed to gain credibility in writing and included clear, concise, complete, consistent, coherent, creative, and correct.
Um, but Diane, it seems to me that the, you know, you really up-leveled the game for all of us.
We've gone from sort of very tactical communication skill set worries, of writing, which is still important, but now we're talking about communication strategy and how teams and leaders behave.
So why the seven C's, and how did you pick them?
Well, you know, I, um, have been thinking about the seven C's as, as of communication, as core leadership competencies, and in our uncertain, volatile world, uh, across many, many areas, it's really more important to elevate and empower and lead communication in a new way, and I feel like these seven C's underpin, again, some of the leadership competencies that are necessary in today's world.
What is that doing to the way we connect as human beings? And that is more imperative than ever, because if we can't build relationships through our strategic, authentic, trustworthy communication, we're going to be subject to whatever AI determines that we do.
So I just feel like, um, a new mindset, a new approach, new thinking, and new empowerment for communication professionals and leaders writ large, actually, is really important.
Well, I think it takes it to another level as well.
I mean, it's not just the tools and the channels and the communications that get put into those channels.
It's really creating the communications environment in which all of these pieces come together, and I think communications people are up to that challenge now.
So, um, it...
What I love about the book and, and where you took this was that we're talking at a whole new level about a whole different set of communication leadership skills.
It really does underpin any successful organization, having communication leadership, have it as a fundamental in your strategic plan, your business plan, your goals, and it, it really drives a purpose-driven organization especially, because it's how you engage people, and you're going to have greater results, greater loyalty, certainly greater productivity for the long term if you're able to connect with people through your communication skills as a leader.
leader.And I think it also parallels what's going on on a number of campuses.
Um, I know both at Stanford and Cornell, so sort of from coast to coast in North America, um, communication skills are being taught to up-and-coming MBA students who, before they get turned loose on the world, are at least being exposed to the, "You better master this skill set as a leader and use communications as part of, um, everything that you know besides finance and legal and all the other sort of functional areas." Um, Diane, I'm gonna come back to you, um, to dive a little bit deeper into your chapter three, um, compassion.
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