I've spent the better part of a year building the Change Flags framework. I use it in every episode of this show, in every client interaction, in every chapter I write for the book. Which is exactly how adoption dies: assuming everyone already knows what you know.
That's a Change Flag – even I'm not immune to them! We're all flying Change Flags, especially on our best work: we've sharpened it so many times internally that we don't unpack it nearly enough externally.
So instead of a regular episode, I'm sending you somewhere better. I'm presenting the entire framework – all nine flags, with the stories – at the Women in Experimentation Summit. My talk is **Thursday, September 10, 10am ET**: "You Shipped Everything. Why Isn't NRR Moving?"
The summit is meticulously crafted: ten talks curated from 121 applications, all coached start to finish by Michael Aagaard, and the lineup is genuinely unusual – experimental design lessons from dolphins, what happens when AI makes experimentation almost free, the most dangerous moment in any experiment (spoiler: it's when it starts working). And of course, my talk, which #humblebrag, Michael might have said was one of the strongest of the summit.
It's free, and there are 72-hour replays if you can't make it live.
*Join us → convert.com/wie-summit-2026*
**About the show:** Every episode of Churn Flags, host Nikki Elbaz hands a SaaS leader one real piece of customer feedback – a 3-star review, a Reddit rant, a survey response – traces it to one of the nine Change Flags behind a customer's reevaluation, and builds a live retention experiment. For the retention, NRR, and expansion calls that don't have a best practice yet – VPs of Growth & Product, CMOs, CGOs, CPOs, and heads of product, growth & CS at mature SaaS. New episodes every other Wednesday. Work with Nikki → nikkielbaz.com/sprints
**Topics:** Net Revenue Retention (NRR) · Expansion Revenue · Product Adoption · Feature Adoption · Feature Discoverability · Feature Launch Communication · Customer Enablement · Product Perception · Retention Experiments · Growth Experiments · SaaS Customer Retention · Voice of Customer
