Season 5 - Introduction

So Zoe, for China Horse Business Podcast, what's new for

the season? well we will keep in our three section format starting with china news where we talk about the latest events and development in the chinese equation industry then comes china club session where we introduce an equation club or equine institutions in china But what's new is our third one.

We put spotlight on Chinese equestrian influencers who are shaking up the scene.

We will call this session China KOL, meaning Key Opinion Leader.

Sounds great.

I like it.

We are seeing more and more equestrian brands working with KOLs in China.

And social media is becoming an important part of the customer's journey.

It's no longer just about brand awareness.

It can influence purchasing decisions and even drive direct sales.

Our team has assisted many brands and institutions in working with Chinese Equation KOLs across different channels.

We have not only identified them, but we also know how to work efficiently with them from a brand perspective.

Quite often, we find brands are struggling to find the right KOL and provide accurate briefing.

It's also challenging to evaluate and monitor the KOL seeding conversion results.

Exactly.

And that's what we want to address in this news section.

We will handpick KOLs worth watching, breaking down their content, and look at what makes them relevant to equestrian brands.

Awesome.

In China Horse Business, we always try to provide you with insights for your decision-making process.

Not just in

speaking, but in action.