Sep 12, 2026 · 24 min · 11 segments
Episode ten and we're going straight to the thing that decides your November — the offer. Adele spitfires every offer type we've seen work (and flop) across our client base: sitewide percentages, gift…
Adele ElliottHost
Shelby Van ZwolHost
This episode today will wholly focus on offers, because I think you can't really pay to play in Black Friday if you don't have a strategic offer, but then there are so many different types of offers.
We've seen firsthand the impact of those offers, and so we thought we would get right into it.
So I might pass over to Adele, and Adele, I reckon let's just start spitfiring.
... all the different, different offers that you've seen work, not work, all your thoughts.
Okay, so I think the fundamental thing when it comes to Black Friday is you need to be aware of how loud it is, and that you are competing with hundreds of brands who are also shouting about offers.
If your customer has to get out their calculator or, you know, work out, you know, they-
... or they need to do five different steps on your website for it to be beneficial for them, you're going to lose, so keeping it really simple.
Also, like from, like a marketing point of view and, like running your ads, you want that to be really clear and easy to understand that offer, rather than having some long caption or-
This episode today will wholly focus on offers, because I think you can't really pay to play in Black Friday if you don't have a strategic offer, but then there are so many different types of offers.
We've seen firsthand the impact of those offers, and so we thought we would get right into it.
So I might pass over to Adele, and Adele, I reckon let's just start spitfiring.
... all the different, different offers that you've seen work, not work, all your thoughts.
Okay, so I think the fundamental thing when it comes to Black Friday is you need to be aware of how loud it is, and that you are competing with hundreds of brands who are also shouting about offers.
If your customer has to get out their calculator or, you know, work out, you know, they-
... or they need to do five different steps on your website for it to be beneficial for them, you're going to lose, so keeping it really simple.
Also, like from, like a marketing point of view and, like running your ads, you want that to be really clear and easy to understand that offer, rather than having some long caption or-
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