Sep 27, 2026 · 14 min · 9 segments
Creative is more than half the outcome on Meta, and in November every feed looks the same. Adele runs through the Black Friday creative types that keep winning: simple offer statics with your logo on…
Adele ElliottHost
Shelby Van ZwolHost
Is about my stance and your stance on creative, which is that there are so many different ways that you can show up as a brand.
And there are, of course, going to always be creative types that outperform others.
Now, one of the things that we will stay true to that's very different to a lot of other agencies or kind of consultants, et cetera, is that just...
If... you have brand architecture and your brand should be perceived or sent to market in a certain way you've got guidelines how your tech shows up what kind of imagery like let's think about your brand how what it is what it stands for do not go against your brand architecture to get a quick sale that is like a that's like well actually something terrible then i'm not going to say it but it's like a quick something or other we're not going to do that it's not good in life We actually need to show up as the brand.
I think brands pour so much into building up their brand, building up their values.
And that is what makes you different, right? It truly is what makes you different and stand apart.
If you then cheapen your brand or move away from what you've built because someone's told you this ugly ad converts, you need to ask yourself at
Other brands naturally do not, right? If I see another bloody Microsoft Paint scribble ad being like, buy my product for really great brands, I'm going to cry because to your point, it is degrading.
Is about my stance and your stance on creative, which is that there are so many different ways that you can show up as a brand.
And there are, of course, going to always be creative types that outperform others.
Now, one of the things that we will stay true to that's very different to a lot of other agencies or kind of consultants, et cetera, is that just...
If... you have brand architecture and your brand should be perceived or sent to market in a certain way you've got guidelines how your tech shows up what kind of imagery like let's think about your brand how what it is what it stands for do not go against your brand architecture to get a quick sale that is like a that's like well actually something terrible then i'm not going to say it but it's like a quick something or other we're not going to do that it's not good in life We actually need to show up as the brand.
I think brands pour so much into building up their brand, building up their values.
And that is what makes you different, right? It truly is what makes you different and stand apart.
If you then cheapen your brand or move away from what you've built because someone's told you this ugly ad converts, you need to ask yourself at
Other brands naturally do not, right? If I see another bloody Microsoft Paint scribble ad being like, buy my product for really great brands, I'm going to cry because to your point, it is degrading.
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