Creative Velocity: What to Load Into Meta Before Peak Season

You actually shared the other day in our master class a stat that I was like, "That is wild." Can you please share that for our audience?

Yeah, so I had only learnt that from, I went to a Meta workshop a couple weeks ago, and they shared this stat.

I was like, "What?" So, as soon as they shared it though I was like, "Yeah, no, it makes sense." And that was that of your potential...

So when you launch an ad, an individual creative, and Meta puts it out there, of the audience that Meta thinks that's gonna resonate with, they have all seen it.

Like, it's kind of like reached its maximum new audiences within four days.

To me, wild.

Yeah.

And exactly why, though, the creative then is so important.

Yeah, because so after, so what that, what that kinda means after the four-day-ish mark is that after then it's just the same audiences being shown this ad, and that's why Meta is saying you need to be constantly adding in new creative.

Mm-hmm.

Mm.

And not only new creative frequently.

So, you know, from that data, when, you know, when Meta said that everyone that Meta deems to be appropriate for that creative is gonna be reached within four days, obviously budget dependent, but you know-

Yeah

... four days, and that like if that's the case, then like we've told our team-

Mm

... "Okay, we need to start, if, if not already-"

Mm

... being putting in new ads into that campaign every four days."

Yeah.

To, 'cause, you know, that kinda checks out with the data.

But what Meta is saying that, so not only do you need to have a strong creative kind of velocity going into-

Mm

... your account, but you can't, if you...

The biggest mistake you can make is if, you know, the ad that you've just popped in there, and it can be like, you know, a e-com shot with a, just, you know, one simple kinda headline.