Jul 15, 2026 · 1 hr 23 min · 12 segments
In this episode of Case Studies, Casey sits down with Adam Edmunds, CEO of Entrada and former executive behind companies like Podium, Allegiance, and SilentWhistle, for an honest conversation about…
Adam EdmondsGuestCasey BaughHost
So that, I lost myself in that, um, and it was 2019 was the year where the wheel started to come off [laughs] and, like, the masks and the characters I was playing, I couldn't do it anymore.

My 23-year-old, he's told me, like, "You weren't there from age 13 to 17, 18," you know.

I won't survive this much longer." And so I called Miles Clements, our partner at Excel, the next morning and said, "I'm out."
... um, with Adam Edmonds, uh, who's currently CEO of Entrada, which is, what I feel is kind of one of the best businesses ever to be built in Utah.
Phenomenal business, um, beautiful business, and we can kinda go through, like, w- why it's such a awesome business, but your, your track, that's what I wanna go into, is kind of how you ended up here, and then just a lot of life stuff along the way.
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So that, I lost myself in that, um, and it was 2019 was the year where the wheel started to come off [laughs] and, like, the masks and the characters I was playing, I couldn't do it anymore.

My 23-year-old, he's told me, like, "You weren't there from age 13 to 17, 18," you know.

I won't survive this much longer." And so I called Miles Clements, our partner at Excel, the next morning and said, "I'm out."
... um, with Adam Edmonds, uh, who's currently CEO of Entrada, which is, what I feel is kind of one of the best businesses ever to be built in Utah.
Phenomenal business, um, beautiful business, and we can kinda go through, like, w- why it's such a awesome business, but your, your track, that's what I wanna go into, is kind of how you ended up here, and then just a lot of life stuff along the way.