GLP-1s Broke Employer Budgets. Here's What Comes Next With Ed Liebowitz of Personify Health

If you wait for the claim, you've already lost. Ed Liebowitz, President and General Manager of Well-being at Personify Health, breaks down pre-encounter engagement, what CFOs want from wellness vendors, the Virgin Pulse and HealthComp merger, GLP-1 strategy for employers, and where AI is actually moving the needle in employer health. 00:00 Intro 01:30 Why Ed left finance for digital health 03:05 Lessons from Everyday Health, HealthReveal, and BD 05:06 Is corporate wellness just a perk? 06:51 The ROI metrics CFOs care about now 08:29 How engagement starts: HRAs and...