The 3-Year Exit: How Create A Life-Changing Payday In (About) 36 Months

The next boot camp is this exact plan. We set your exit number together and build the plan to hit it, in about three hours, for <$100: ► Workshop waitlist: https://capitalism.com/bootcamp Most people are told to work 30 years, save, and call that retirement. I think that is a bad plan, so this episode is the whole map to a life-changing exit in about three years: how to set your number, why I would build a high-margin subscription product to get there, and the math that shrinks the whole thing down to four or five subscriptions a day. I also get into the tax rule that can take your capital gains to zero, and the liquidation event you can have without ever selling the business. Resources mentioned on the podcast: ► Workshop waitlist: https://capitalism.com/bootcamp ► The Product GPT: https://capitalism.com/productgpt ► Work with me and my team: https://capitalism.com/join (0:00) The whole plan for an exit that makes you financially free in three years (1:00) I built a business in 2013 and sold it four years later in a $16M package (2:00) Throw out the 30-year retirement playbook (3:00) Your impossible goal does not have to be a billion dollars (4:00) The clients who went from zero to $500K a month, and what slowed them down (6:00) Step one, set a target that would actually change your life (7:00) Sam Prentice's formula: the passive income you need, times 17 (9:00) Why product creation beats every other route to an exit right now (11:00) Poor man's math: the profit that justifies a $4.25M price (12:00) Gruns sold for $1.2B without the profit to justify it (13:00) The three years: launch, acquire, then scale and prep the exit (14:00) $1M in profit a year is $2,750 a day, or 110 sales (15:00) Why subscription products change the math (17:00) 3,300 people on auto-ship is four to five new subscriptions a day (18:00) The gateway product, and doing this with one-time purchases (19:00) The free GPT that builds your product for you (21:00) Two paths: build an audience or build a funnel (22:00) Content or ads to an opt-in, then follow up. Everything else is drama (23:00) What the free route looks like day to day, and the hours in the DMs (26:00) The paid route: fewer moving pieces, one big cost (27:00) Why I tell you to start free even though it is slower (29:00) The whole model in one paragraph (30:00) What to do about the exit itself (31:00) QSBS: hold five years and pay zero capital gains (32:00) You need close to $1M in profit to attract a good buyer (33:00) You can have a liquidation event without selling the business (34:00) My deal was $16M at a 5X multiple, and we only got 60% upfront (35:00) What I would do differently: take the cash and keep the business (36:00) Why entrepreneurs get defensive at $1M in profit (37:00) The target, the math, and the plan in one recap (39:00) Two ways I can help, starting with the next boot camp DISCLAIMER: The information contained on this Podcast Channel and the resources available for download/viewing through this Podcast Channel are for educational and informational purposes only.