What does it take to build work that doesn't just ride culture, but actively shapes it? For Jonathan Johnsongriffin, VP of Google Brand Studio, the answer lies in an absolute, almost reckless obsession with the craft. Before defining how one of the world’s biggest tech giants tells its story, Johnsongriffin spent years at Nike, learning the art of consumer devotion and witnessing firsthand how cultural titans like Serena Williams and Kobe Bryant pushed creative boundaries past their absolute limits.
In this episode, Johnsongriffin sits down with us to reflect on his journey across two legendary brands. He...