Butternomics the Business of Culture
Jun 23, 2026 · 43 min · 13 segments
On this episode of Butternomics, our host, Brandon Butler, talks with entrepreneur and financial planner Latavius Powell about the $2.5 billion NIL boom and what it’s really doing to young athletes…
Latavius PowellGuest
Brandon ButlerHostNo entities detected.
In my capacity as a financial planner and helping my clients, I had to learn different industries.
Now, now, you know, you're, you're working with, you know, athletes and, you know, one thing that was really kind of popped out during our conversation was, um, you know, you're really big into this NIL space, man.
Like, you know, you were telling me like NIL is like over what? $2.5 billion a year, man.
And for those who don't know in 2021, um, the, uh, NCAA fought this to no end, all the way up to the Supreme Court.
But the law was passed that allowed our young athletes to monetize their own name, image, and likeness.
Before that, college sports was the only place where you worked in a billion-dollar industry, literally a billion-dollar industry, and could not receive income.
So now the players, the athletes can earn off of their own name, their own image, their own likeness, their brand.
And I don't think people realize how big it would be, but it's only grown and grown and grown.
And now the revenues, the payouts from the NIL collective and rev sharing for twenty five, twenty six over two point five billion.
In my capacity as a financial planner and helping my clients, I had to learn different industries.
Now, now, you know, you're, you're working with, you know, athletes and, you know, one thing that was really kind of popped out during our conversation was, um, you know, you're really big into this NIL space, man.
Like, you know, you were telling me like NIL is like over what? $2.5 billion a year, man.
And for those who don't know in 2021, um, the, uh, NCAA fought this to no end, all the way up to the Supreme Court.
But the law was passed that allowed our young athletes to monetize their own name, image, and likeness.
Before that, college sports was the only place where you worked in a billion-dollar industry, literally a billion-dollar industry, and could not receive income.
So now the players, the athletes can earn off of their own name, their own image, their own likeness, their brand.
And I don't think people realize how big it would be, but it's only grown and grown and grown.
And now the revenues, the payouts from the NIL collective and rev sharing for twenty five, twenty six over two point five billion.
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