Jul 1, 2026 · 8 min · 8 segments
Most businesses have sustainability goals. Far fewer can communicate them credibly. In this bite-size episode, Alex Smith sits down with Sophie Davies, Sustainability Consultant at FuturePlus, to…
Alex SmithHost
I feel like you're really well-informed set to to sort of answer pretty much anything about what we do and how we do it but an opening question for you is we often have companies that have really good sustainability intentions but they sort of struggle to communicate it um do you see a gap between what businesses do and what they say and how do you like how do we help fill that gap
I think there's a lot of noise around posting about sustainability goals as a company and a lot of pressure from stakeholders to do so.
So I think what happens is companies then under the pressure, they just say, you know, a high level goal like net zero by 2030, for example.
But what they're doing there, there's a gap because they are defining kind of the destination.
But they've probably not considered then also kind of current position and also mapping out the resources and initiatives to actually get there.
You don't have to be, you know, particularly advanced in your sustainability journey to go out publicly with your sustainability initiatives.
So, you know, share the milestones, but also share the challenges that you faced.
I feel like you're really well-informed set to to sort of answer pretty much anything about what we do and how we do it but an opening question for you is we often have companies that have really good sustainability intentions but they sort of struggle to communicate it um do you see a gap between what businesses do and what they say and how do you like how do we help fill that gap
I think there's a lot of noise around posting about sustainability goals as a company and a lot of pressure from stakeholders to do so.
So I think what happens is companies then under the pressure, they just say, you know, a high level goal like net zero by 2030, for example.
But what they're doing there, there's a gap because they are defining kind of the destination.
But they've probably not considered then also kind of current position and also mapping out the resources and initiatives to actually get there.
You don't have to be, you know, particularly advanced in your sustainability journey to go out publicly with your sustainability initiatives.
So, you know, share the milestones, but also share the challenges that you faced.
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