Jul 10, 2026 · 28 min · 11 segments
The way potential clients search for coaches is changing. Google still matters, but more people are also turning to AI tools to ask detailed, personalized questions about who can help them reach their…
Joshua PreeceGuest
Andrew JacksonHost
well it's really interesting to me because the website is uh and often talked about paradox in the business world and especially in the fitness and the marketing world because it's kind of used often as the The thing not to focus on, a lot of people will kind of get wrapped around the axle about, oh, I need to update my website.
But then you'll hear a lot of business coaches say, stop talking about your website, move on from your website.
How do you know when it's time to invest in your website? And then how do you, especially with, again, all this technology, I guess that sort of leads into, do I need to care about GEO? What is GEO? How do I update my website to have GEO? And can AI count to 100? Yeah.
But it's great, right? So with the website question, that's one that I get a lot.
And actually, it drives us crazy too, even on this side, because there's the web designers.
Did SEO when you could put in the background, the keyword and white, so nobody can see it.
so the real issue is is numbers right a lot of people ignore the numbers and a lot of people also are not patient so there's a lot to be said here and we'll get into the geo side of things um and seo but really if your website looks bad.
There was a statistic a few years back that I saw where about 84% of people will bounce off of your website if it looks bad.
So if you're looking at your website and you go, honestly, it's kind of ugly and you don't necessarily even want to be the one to look at it.
well it's really interesting to me because the website is uh and often talked about paradox in the business world and especially in the fitness and the marketing world because it's kind of used often as the The thing not to focus on, a lot of people will kind of get wrapped around the axle about, oh, I need to update my website.
But then you'll hear a lot of business coaches say, stop talking about your website, move on from your website.
How do you know when it's time to invest in your website? And then how do you, especially with, again, all this technology, I guess that sort of leads into, do I need to care about GEO? What is GEO? How do I update my website to have GEO? And can AI count to 100? Yeah.
But it's great, right? So with the website question, that's one that I get a lot.
And actually, it drives us crazy too, even on this side, because there's the web designers.
Did SEO when you could put in the background, the keyword and white, so nobody can see it.
so the real issue is is numbers right a lot of people ignore the numbers and a lot of people also are not patient so there's a lot to be said here and we'll get into the geo side of things um and seo but really if your website looks bad.
There was a statistic a few years back that I saw where about 84% of people will bounce off of your website if it looks bad.
So if you're looking at your website and you go, honestly, it's kind of ugly and you don't necessarily even want to be the one to look at it.
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