Jul 17, 2026 · 43 min · 13 segments
Most fitness coaches already have a method. They simply haven't named it, organized it, or shown clients how it guides the coaching process. Bakker Shields, co-founder and COO of AR Funnel, explains…
Bakker ShieldsGuest
Dan SchellHostJoshPanelistStephenPanelist
Well, before I want to talk about the go high level and what you're currently doing.
Like, what was that process? What were those discussions like? And like, what did you I mean, I assume, were you not doing anything online? How did you like, how did you create all those systems and have all those conversations all at once?
I was running kind of what we call now, we have Bitcoin for like, I was running a Google Sheets empire.
So I was like publishing new stuff and I didn't have anything like Turnkey Coach or any of the softwares that are out there.
And I was, you know, publishing new protocols every single week for clients, which was super inefficient.
And like, I knew that they didn't need me to change the workouts every week, but I thought I had to, to make it worth it for them.
Um, the conversation that I actually have with them as far as like tactical stuff was, and it's mostly true for anybody that's trying to transition.
This is what we tell in-person trainers that are trying to go online of like how you can handle it is, uh, first of all, we all, if you're an in-person trainer, we all have a list of people that canceled with us for, uh, canceled working with you in person for a million different reasons a lot of times it's like you know they had to go on vacation for a while and so like they just never ended up coming back and scheduling after vacation sometimes they move away um sometimes they have to like press pause for financial reasons for a bit all of those are phenomenal ways like reasons or kind of like avenues back into opening up a conversation about moving them to um online Because typically the value prop in person is they get someone in person with them during the workout, guiding them through the workout and pushing them in the workout, right? But usually that's once a week, twice a week, maybe three times a week if it's a more affluent kind of client.
With online coaching, you're giving them all their workouts for the week, all their cardio sessions for the week.
You're mapping out all of their nutrition, like all the stuff that you guys make available to everybody on, on turnkey coach, everything like all encompassing your entire fitness journey is covered often for less expense or out of pocket kind of, of money from the client.
So that was my pitch right out the gate, even though it was like way minuscule prices, I was charging 25 bucks an hour for in-person.
i was in like a really small kind of college town and i moved to 80 a month for online coaching now whatever your hourly rates are and online coaching rates would be like it's probably going to hold true for you too most of them were doing one or two sessions a week so you know they're spending about 50 bucks a week with me they were spending 200 bucks a month but for online they were getting all of everything for 80 bucks a month so it was like a big value prop even if you're doing a hundred bucks an hour in person, um, you know, they're spending like maybe 800 bucks a month with you.
It's like, Hey, for 400 bucks a month, I, my per hour wages goes up because I can coach way more people and I'm not confined into a gym in some cases.
Um, but, and my clients get more, more, uh, um, actual fulfillment from me, but I don't have to be on the gym floor.
I can be serving multiple clients at the same time online from my computer from wherever I want.
Well, before I want to talk about the go high level and what you're currently doing.
Like, what was that process? What were those discussions like? And like, what did you I mean, I assume, were you not doing anything online? How did you like, how did you create all those systems and have all those conversations all at once?
I was running kind of what we call now, we have Bitcoin for like, I was running a Google Sheets empire.
So I was like publishing new stuff and I didn't have anything like Turnkey Coach or any of the softwares that are out there.
And I was, you know, publishing new protocols every single week for clients, which was super inefficient.
And like, I knew that they didn't need me to change the workouts every week, but I thought I had to, to make it worth it for them.
Um, the conversation that I actually have with them as far as like tactical stuff was, and it's mostly true for anybody that's trying to transition.
This is what we tell in-person trainers that are trying to go online of like how you can handle it is, uh, first of all, we all, if you're an in-person trainer, we all have a list of people that canceled with us for, uh, canceled working with you in person for a million different reasons a lot of times it's like you know they had to go on vacation for a while and so like they just never ended up coming back and scheduling after vacation sometimes they move away um sometimes they have to like press pause for financial reasons for a bit all of those are phenomenal ways like reasons or kind of like avenues back into opening up a conversation about moving them to um online Because typically the value prop in person is they get someone in person with them during the workout, guiding them through the workout and pushing them in the workout, right? But usually that's once a week, twice a week, maybe three times a week if it's a more affluent kind of client.
With online coaching, you're giving them all their workouts for the week, all their cardio sessions for the week.
You're mapping out all of their nutrition, like all the stuff that you guys make available to everybody on, on turnkey coach, everything like all encompassing your entire fitness journey is covered often for less expense or out of pocket kind of, of money from the client.
So that was my pitch right out the gate, even though it was like way minuscule prices, I was charging 25 bucks an hour for in-person.
i was in like a really small kind of college town and i moved to 80 a month for online coaching now whatever your hourly rates are and online coaching rates would be like it's probably going to hold true for you too most of them were doing one or two sessions a week so you know they're spending about 50 bucks a week with me they were spending 200 bucks a month but for online they were getting all of everything for 80 bucks a month so it was like a big value prop even if you're doing a hundred bucks an hour in person, um, you know, they're spending like maybe 800 bucks a month with you.
It's like, Hey, for 400 bucks a month, I, my per hour wages goes up because I can coach way more people and I'm not confined into a gym in some cases.
Um, but, and my clients get more, more, uh, um, actual fulfillment from me, but I don't have to be on the gym floor.
I can be serving multiple clients at the same time online from my computer from wherever I want.
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