Business Networking & Referrals with Faithann Basore
Jun 15, 2026 · 24 min · 9 segments
Have you ever heard someone say, "I tried networking once, and it just wasn't for me"? What if the real problem wasn't networking itself, but the experience they had when they walked into the room?…
What is a networking group's first impression to those people who are coming in and are a little bit more on the shy side? And what are some easy tips and some easy things that the group as a whole can can be aware of so that they can make sure that they are welcoming to visitors.
And the reason we want to be welcoming is so that those visitors will come back.
Now, this episode came about because I'm noticing more and more people are telling me experiences of networking groups they visited and how unpleasant the experience was.
I got to thinking, I bet a lot of times what's happening is the groups themselves collectively are not cold and unfriendly people necessarily.
I think what's happening is the groups are not being intentional enough about being friendly.
They get very comfortable in their own relationships and they don't intentionally at every single meeting put things into place that ensure that people who visit for the first time feel welcome.
I think the challenge, though, is that there are some assumptions that get made once we get comfortable in our networking rooms and our buddies, those people we know so well, and we may forget how daunting it is for someone new to come in.
And it's such a nervous system overload that it's not just like walking to anything else.
There are some easy things that we can do as a group to just check and make sure that we are being welcoming.
I've talked a lot about making sure visitors get a welcome from the entrance wherever they first come in to where the action is.
There needs to be people that are specifically designed to guide people from where they first see a person to where the action is.
They have to have somebody that gets them into the middle of the action effortlessly, seamlessly, so that their amygdalas, these scared people's amygdalas, that's the small organ in the brain that alerts us of danger.
That's the area in the front of the brain that allows us to reason and think and be logical.
And the person finds themselves in the middle of the action and having a conversation.
What is a networking group's first impression to those people who are coming in and are a little bit more on the shy side? And what are some easy tips and some easy things that the group as a whole can can be aware of so that they can make sure that they are welcoming to visitors.
And the reason we want to be welcoming is so that those visitors will come back.
Now, this episode came about because I'm noticing more and more people are telling me experiences of networking groups they visited and how unpleasant the experience was.
I got to thinking, I bet a lot of times what's happening is the groups themselves collectively are not cold and unfriendly people necessarily.
I think what's happening is the groups are not being intentional enough about being friendly.
They get very comfortable in their own relationships and they don't intentionally at every single meeting put things into place that ensure that people who visit for the first time feel welcome.
I think the challenge, though, is that there are some assumptions that get made once we get comfortable in our networking rooms and our buddies, those people we know so well, and we may forget how daunting it is for someone new to come in.
And it's such a nervous system overload that it's not just like walking to anything else.
There are some easy things that we can do as a group to just check and make sure that we are being welcoming.
I've talked a lot about making sure visitors get a welcome from the entrance wherever they first come in to where the action is.
There needs to be people that are specifically designed to guide people from where they first see a person to where the action is.
They have to have somebody that gets them into the middle of the action effortlessly, seamlessly, so that their amygdalas, these scared people's amygdalas, that's the small organ in the brain that alerts us of danger.
That's the area in the front of the brain that allows us to reason and think and be logical.
And the person finds themselves in the middle of the action and having a conversation.
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