Aug 10, 2026 · 17 min · 9 segments
Overthinking doesn't feel like avoidance. It feels like diligence. That's what makes it so expensive. Most owners aren't stuck because the decision is genuinely hard. They're stuck because committing…
BJ O'NealHost
Unfortunately, because of poor planning, sometimes decisions come up and it's fatiguing and you're like, which way should I go? What should I do? And so on.
It actually feels like diligence because we think to be wise, we've got to really be clear, right? And we begin to convince ourselves, right? That I got to think about this for a really long time or whatever.
But that's actually what's costing you time, energy, the psychology and the emotions in growing the business, the team.
Unfortunately, because of poor planning, sometimes decisions come up and it's fatiguing and you're like, which way should I go? What should I do? And so on.
It actually feels like diligence because we think to be wise, we've got to really be clear, right? And we begin to convince ourselves, right? That I got to think about this for a really long time or whatever.
But that's actually what's costing you time, energy, the psychology and the emotions in growing the business, the team.
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