The Margin Conversation: How to Raise Prices Without Losing Your Best Clients 

Somewhere in your business is a price you've been afraid to change. And that fear is funding everyone but you. Undercharging isn't humility. It's a slow leak on the mission you're trying to fund. Most owners overestimate how many clients they'll lose by raising a price, and badly underestimate what they're already losing by leaving it alone. That's especially true for faith-driven owners, who tend to tie a low price to being a good person, when in reality fair pricing is what sustains your team, your service, and the generosity you actually want to fund.<...