Built Different with Ian Schwartzman
Oct 16, 2026 · 24 min · 9 segments
Interior design icon Victoria Hagan discusses how to scale a highly personalized creative business and the critical role of trust when working with high-profile clients.
Victoria HaganGuest
Ian SchwartzmanHost
Has there ever been scenarios where you've been matched with a client that hires you because they love what you do and in the same breath tries to cast their creativity on you throughout the entire process? I love that.

I think creatives like a lot going on and I think what I am helpful with with creatives is I help them focus I help them edit I help them come up with the most important part of what they're saying I'm listening to everything and but I'm also watching I'm watching body behavior of course how they um it was fun i was just on the west coast yesterday with new clients a young family the house is amazing it's beautiful but it's nothing like what they want And they opened the door and I was like, oh, it's so nice to meet you.

And they were like, well, thank you so much for coming because this house is nothing like what we want, but we knew you would know how to make it work for us.

And I saw this formal dining room and I'm like, do you like to entertain? Tell me about how you entertain.

Has there ever been scenarios where you've been matched with a client that hires you because they love what you do and in the same breath tries to cast their creativity on you throughout the entire process? I love that.

I think creatives like a lot going on and I think what I am helpful with with creatives is I help them focus I help them edit I help them come up with the most important part of what they're saying I'm listening to everything and but I'm also watching I'm watching body behavior of course how they um it was fun i was just on the west coast yesterday with new clients a young family the house is amazing it's beautiful but it's nothing like what they want And they opened the door and I was like, oh, it's so nice to meet you.

And they were like, well, thank you so much for coming because this house is nothing like what we want, but we knew you would know how to make it work for us.

And I saw this formal dining room and I'm like, do you like to entertain? Tell me about how you entertain.
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