Built Different with Ian Schwartzman
Oct 9, 2026 · 25 min · 10 segments
The Vita Coco Company Co-founder and Executive Chairman, Michael Kirban, reveals the unconventional journey of building a multibillion-dollar beverage category from scratch, and how he survived seven…
Ian SchwartzmanHost
That being said, you're sitting there going, "Look how amazing my night is going with Ira.
If coconut water is setting up my night like this, then think about what it could do for every other man in the world.
And that's when you're like, "We're creating a coconut water brand." Vita Coco is born.
That being said, you're sitting there going, "Look how amazing my night is going with Ira.
If coconut water is setting up my night like this, then think about what it could do for every other man in the world.
And that's when you're like, "We're creating a coconut water brand." Vita Coco is born.
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