Sep 22, 2026 · 8 min · 6 segments
What do you do when someone is shocked to discover that you're a tradeswoman… again? In this episode of Building Confidence, I'm sharing one of the more unusual reframes I've created with a coaching…
Now, why am I even saying that statement? Popping people's traits within virginity.
All right, this come up as a reframe.
So one of my clients, I was working with her for six months.
Her employer paid for her to do coaching with me to help build her confidence, which was awesome.
Definitely a success.
Like loved it.
Employers loved it.
She loved it.
It was great.
We got to the end of that coaching and we're doing the final wrap up.
And she was like, so what? Like, does it get better, Louise? Are people going to stop being surprised that I exist? And I said to her, I don't think so.
It's a numbers game.
If 3% of trades are women, then only every 3 in 100 tradespeople are women.
And the general public doesn't have interactions with 100 tradeswomen or 100 tradies.
So mathematically... yeah, you're probably going to be the first trace person they see, like female trace person they see.
And we're talking through it and I was like, look, it's okay.
Like you got to make it through.
It's going to be all right.
Kind of way.
And I was like, we got to do something about this.
And it's a low level problem.
What I say by low level problem is it's not something big, massive, like it's a first world kind of problem.
All right.
And If you have a big problem, like solve it, go solve it.
Please, please, please.
Now, why am I even saying that statement? Popping people's traits within virginity.
All right, this come up as a reframe.
So one of my clients, I was working with her for six months.
Her employer paid for her to do coaching with me to help build her confidence, which was awesome.
Definitely a success.
Like loved it.
Employers loved it.
She loved it.
It was great.
We got to the end of that coaching and we're doing the final wrap up.
And she was like, so what? Like, does it get better, Louise? Are people going to stop being surprised that I exist? And I said to her, I don't think so.
It's a numbers game.
If 3% of trades are women, then only every 3 in 100 tradespeople are women.
And the general public doesn't have interactions with 100 tradeswomen or 100 tradies.
So mathematically... yeah, you're probably going to be the first trace person they see, like female trace person they see.
And we're talking through it and I was like, look, it's okay.
Like you got to make it through.
It's going to be all right.
Kind of way.
And I was like, we got to do something about this.
And it's a low level problem.
What I say by low level problem is it's not something big, massive, like it's a first world kind of problem.
All right.
And If you have a big problem, like solve it, go solve it.
Please, please, please.
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