Experience makes you better at business. But it can also make you better at defending a bad decision.
In this episode of Builders Creed, Justin Brach breaks down five research-backed mechanisms that explain why successful people are sometimes the slowest to admit they're wrong: overconfidence, confirmation bias, escalation of commitment, sunk cost, and decision fatigue. The studies are real, and so are the costs: the truck, the hire, or the location everyone else can see isn't working.
You'll learn:
- Why you grade your own bet more generously than someone else's identical one
- How a strong track record can make it harder to kill a failing project
- What a study of 1,100 parole rulings reveals about late-day decision quality
- Four structural fixes: an outside reviewer, the "starting from zero" question, written decisions, and protecting your best hour for big calls
If you run a contracting or trades business, this episode will help you build a system that catches a bad call before it costs you.
