I Woke Up to 3 Million Views — Georgina Wilson on Becoming the Internet's Architect

Send us your feedback, thoughts or comments! **Introduction** There's a particular kind of honesty that's hard to find in any industry, the kind that looks at something widely admired and says plainly, this is not good enough. This week on Build Beautiful, we're joined by Georgina Wilson, registered architect and founder of Georgina Wilson Associates. Once a ballet dancer and flutist, she found her way into architecture, spent a decade training under one of Australia's finest residential architects, and started her own practice after returning to Sydney during the global financial crisis. Three years ago, almost by accident, she posted a video questioning bad design, and woke up to 3 million views. **In This Episode, We Explore:** \* Why she posted her first video where "none of her friends were on it" \* Why she calls her audience "normies," and means it as a compliment \* The mindset that got her past the fear of being seen: "it's gotta be bad before it's good" \* What most people misunderstand about designing a home they'll love living in \* Balancing a bespoke 1:1 practice with an audience of millions \* Why she's avoided the typical influencer monetisation model **Why This Conversation Matters** Most industries are full of beautiful photos and very little honesty. Georgina built her audience by doing the opposite. For anyone building a business, a practice, or a voice online, this conversation is a reminder that clarity and courage often matter more than credentials. **About Georgina** Georgina Wilson is a registered architect and founder of Georgina Wilson Associates (GWA), designing and renovating considered homes in Sydney for over 15 years, now followed by hundreds of thousands online for her honest, plain-spoken take on good design. Listen to the full episode now. Proudly supported by Tappeti Fine Hand-Crafted Rugs To get in touch with Build Beautiful or to follow us head to our socials:   on Instagram on Facebook on LinkedIn If you'd like to be on the podcast, or want to collaborate with Build Beautiful feel free to contact us on buildbeautifulpodcast@gmail.com.